How to be defined between the Governor and the Clown.
How to be defined between the Governor and the Clown.
In Russia these archetypes are very close.
The expert responds to questions of our correspondent on
To image formation, the candidate psychological and the doctor
Philosophical sciences Sergey KOVALEV.
- It is considered to be, that important for itself a choice the person more often
Does not by reason, and heart. Whether we are capable such emotional
By to make this choice successfully?
- Beautiful phrase "Vote heart" no more than an image. On
The business in most cases the person chooses subconsciousness -
That part of the person, which before recent time a science almost
Took into consideration. But now has precisely enough established: more
90 percent of the information receive a human brain and processes
Besides a brain bark at subconsciousness level. Studying
Possibilities of it of "the confidential weapon" nature, methods
Influences on subconsciousness the new science is engaged -
Nejro-linguistic programming (NLP). Its technologies and
Methods are widely applied today everywhere where it is necessary to influence on
People, including during pre-election campaigns.
- But after all unconscious it is irrational, as it is possible to influence on
It rational methods?
- It is possible, if you know, how the information and that arrives there
Influences decision-making. First of all, it is necessary to consider filters
Perceptions through which the person receives the information. One people
Perceive it mainly sight, others - hearing, the third
Should feel, smell and bite off all, the fourth perceive
Logic explanations. The most widespread error of politicians -
That they give basically audialnuju the information calculated
On logic. And the people, capable it to apprehend, no more than 20
Percent. At the same time more than 60 percent - vizualy, for
Of which where would be is more effective by a bright, bright videoclip.
- How to understand a mash of programs, slogans, promises, as
To define the "" candidate?
- Elections are a sale. Politicians sell to us themselves, and
Often sell at all those consumer properties, which on
The business to us are necessary. To estimate sense and value of offers of any
The candidate easily enough from positions of the main questions, which
Are applied in marketing. It is a little of them: WHO? - Who this politician?
WHAT? - That he offers me? WHAT FOR? - What for it is necessary to me? WHERE and
WHEN? - Where and when what he offers will be realised?
HOW?-How it will realise it? HOW MUCH and With
WHOM? - What part of the promises and with whom it is going to
To realise?
- Whether politicians are capable to speak the truth?
- The analysis of pre-election texts and the subsequent realisation
Intentions confirms: all politicians, though not always lie
Maliciously. More often because, strangely enough, the politician
Not always knows, that he wants. He wants the power. But in the majority
Cases the person aspiring to the power, patologichen. To the psychologist
More often sadly to look at modern politicians. Instead of adults
People you suddenly see defective, restrained children, at which
There were bad parents iplohie conditions of education and which in time
The good psychotherapist has not got. And here that has not made in
Own scale and scale of the family, he tries
To realise through the power over many. I will not reveal terrible secret,
Having told, that image makers spend the most part of time not on
Creation of an image of the politician, and on the decision of its pathologies, on it
Personal editing.
- To "sell" the politician, it is necessary to generate its positive
Image. What here secrets?
- It is important to consider, that each person has an accurate system
Subconscious structures of a choice. For example, you buy
The car. I the seller, and if I the idiot I will start to ask,
What capacity is necessary to you, what engine, what furnish, etc.
But the competent seller asks: that for you it is important in new
The car? You speak - first, profitability. Secondly,
High-speed characteristics. And that was nice and cheap.
After that it brings you to the most ordinary model and speaks:
Here this car is economic, at it the perfect high-speed
Characteristics, it nice and cheap. Everything, the client is ready.
There was a so-called return of significant criteria. For example,
One business, when "Chubays - a reptile who has filled up privatisation".
Absolutely another, when "Chubays - the large manager who has executed
The unique project from everything declared by Yeltsin ".
- How the negative image is created?
- It is possible to "fill up" any politician, knowing, that the unconscious
Hears particles. For example, to publish article of the such
Maintenances: "a lie, that our candidate was treated in the psychiatric
To clinic, it was not treated. Never it was under criminal
Prosecution. It is lie, that he is a bad family man, it does not beat
The wife ". As a result article" in protection "becomes the powerful weapon
Contra. The candidate will fail, because in subconsciousness
Voters the information after a particle "not" has gone only. But it is possible
And the negative information to create a positive image. It
Method of so-called "overflow". If to publish,
For example, about the same Chubays a number of articles in which to accuse him in
All mortal sins at once - a fake of money, seduction
Juvenile, to theft from buffet of pies, sale of all gold
Stock of the Italian mafia - cargo of charges will overflow imagination
The voter. The bubble will burst, in passing having destroyed the negative
Impressions and about all the friend.
- In pre-election and elective time set of analysts give
Forecasts, publish various ratings. Whether are considered thus
Features of our perception, whether it is possible to trust these estimations and
To forecasts?
- Very often forecasts and ratings "dig" not there. They
Find out conscious reaction. But that the person thinks of data
To the politician, and how it will vote, is two big differences,
As speak in Odessa. In a situation of a choice which is
Significant for the person, it is guided not on in advance considered
The decision, and on the intuition, a self-preservation instinct. Then
The person speaks to itself: "And the god with them, with ratings, and I
I will vote for it ". He instinctively chooses the least dangerous
For itself the candidate. Nobody wishes to soap to itself(himself) a cord. It
Known in psychology "La Pierre's paradox". Psychologist La Pierre
Before war has driven on American states to the companies with two
Chineses whom those years in the USA concerned extremely negatively.
In all hotels they lived on neskolku days. Having returned to New York,
La Pierre has dispatched to all owners of the same hotels the letter with the request
To accept it after a while with two colleagues-Chineses. In
The majority of hotels to it have given up under plausible excuses. That
It means? What is the decision is one, and behaviour in
Real situation - absolutely another. That is why ratings more often not
Come true in real elections. Remember unprecedented and not
The victory of Zhirinovsky predicted by anybody on elections in the Duma?
- But then why them with such maniacal persistence continue
To create and publish?
- That is why, that the mechanism of their action return. Not ratings
Reflect opinion of people, and opinion of people to some extent
Is guided by ratings. Each person has one more
The important rating system - so-called "referentnost". At one
It external - is focused on opinion of authoritative people,
Chiefs, experts. At another internal - on itself.
Now people with external referentnostju are partly lost. So it is a lot of
Authorities discredited itself, have deceived expectations, that at them
Inside the question sits: "Who can be believed?". In this case one
Choose such authority on the nearest environment: "Petrovich
Has told, means, so it and is, all say lies, and it does not say lies ". Others
Read those ratings, and in subconsciousness it is pawned: "All
Say lies, but these though scientists, there consider something, can, will not tell lies ".
But all the same the person will solve itself, and intuitively.
Many then and speak: "Itself I do not know, why, but voted for
It ".
- But, probably, many of us in subconsciousness have certain
Ideal image of the politician, to which primerivajut real figures?
- Certainly, such images exist in mentality of any people
- The psychology names their "archetypes". These are certain roles, ways
Realisations of the person. Their only 12: the Defender, the Teacher, the Artist,
Priest, the Attendant, the Governor, Scientific, the Parent, the Clown, the Collector,
The executor and the Child. Almost never strategists and image makers not
Ask a simple question: whom at present wish to see
Voters? Necessarily Governor? And can, the Collector of the earth
Russian either the Clown, or the Defender? All this field of archetypes anybody
Plainly does not use, or uses instinctively. The same
Charismatic leader Zhirinovsky can win any
Audience, because its archetype - the Clown, and individual
Psychotype the Actor. They allow it to be built in any
Audience. If it to place in herd of monkeys, I guarantee, that
Through any time it becomes at them the leader. Still 40 years ago,
Investigating archetypes of the various people, Charles Jung has told
Amazing thing: "all people have archetypes of the Governor and
The clown, but only in Russia they are so close, that I will not be surprised,
If sometime the Clown "becomes the master here. Isn't that so, to us
It is quite clear? But at various times in subconsciousness of the people
Different archetypes - here it not worse the nobility to politicians are in the lead.
- What main rules for those who wishes to understand an essence
Event in the politician, for obvious to make out secret, not to give
Itself to deceive?
- Once in America have constructed a zoo on the contrary. Animals in him
Walked by the nature, and people went on cages-corridors. But not
The landscape for a panda has sufficed, and it have caged, on which
The animal could make four steps there and four back. Soon
Landscape have arranged also a panda have set free. And with surprise
Have seen, that the panda does all same four steps there and four
Back. Where there was a cage? In a head. It is necessary to be released from cages,
Which ourselves have erected in the head.
TATYANA BATENEVA.
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//* an information Source: the General newspaper, 9.09.99
//* Reg. Nom. - 1090900176.01-------------------------------------------
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